Introduction

Introduction

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　　　To implement the "2014 annual domestic refined Six-grade industry promotion and innovation processing technology research" project proposed by the Forestry Bureau, Council of Agriculture, the Executive Yuan project, with fresh bamboo leaves and local bamboo material as the theme, guided with Featured products, combining creativity, culture, aesthetics and story elements to make building materials and livelihood/beauty products. In accordance with the Council of Agriculture's agricultural adjustment planning related policies, to strengthen the upgrading of value chain in the agricultural industry and to promote the Six-grade agricultural industry policy.

　　　In addition, in order to achieve the liaison and communication between manufacturers and technical support centers and the public's technical advice on commodities, and more in response to the current "lack of awareness of bamboo products by consumers" and "lack of marketability and technical information" and "lack of marketability" Marketing channels ", the establishment of the website" Bamboo Industry Technical Consulting Center "and the establishment of the" Taiwan Bamboo "community service (Facebook fan page) to meet the needs of the domestic market in an instant, short-term and customized manner, and individual needs of the industry and consumers. Through the graphic description and knowledge transfer, arouse consumers not only focus on the product and the price but also the quality, value, MIT Made in Taiwan awareness and the story behind so as to know more about "the bamboo industry in Taiwan", to break through the lack of communication on "marketing" to make guidance on the products, to enhance consumers' understanding of bamboo products, to exchange market and technical information, and to enhance communication and marketing in the bamboo industry.